One niche each. Sixteen playbooks.
Websites built for your practice, not for "lawyers."
A criminal defense client searching from a jail lobby and a business owner vetting corporate counsel are different people in different moments. Every practice below gets its own design priorities, content strategy, and keyword map.
Why niche-first beats one-size-fits-all.
Legal marketing fails when it treats every firm the same. The searches differ — "dui lawyer near me" is an emergency; "estate planning attorney" is a considered decision made over weeks. The proof clients need differs. Even the bar rules around testimonials and case results differ by practice and state.
So we build from the niche up: the page architecture, the headlines, the intake flow, and the content plan all start from how your clients actually search and decide. Pick your practice above to see exactly what that means for your firm.